Let's create something good together.
Image Credit: https://unsplash.com/@curranrob
SERVICES
Righteous Design is a collaborative composed of experienced social impact design practitioners and design educators/coaches. We believe that representative and participatory human centered design can be a powerful tool for social good, as an effective approach to creatively and collaboratively solve problems towards better and more equitable outcomes.
As designers with both agency and in-house experience, we carry intimate knowledge of the design process and tools, and how to operationalize designs while also empowering non-designers with these methods. Our strength as practitioners comes not just in knowing design tools but also in knowing how and when to use or modify them, in anticipating clients’ challenges, and problem solving and iterating during implementation. This enables us to be true partners alongside those with whom we work.
EXAMPLE EXPERIENCE
HOLISTIC EXPERIENCE DESIGN
Aviva Clinics (IDEO)
Designing and prototyping health services for the emerging middle class in Peru. Led a team of about 20 IDEO and client (Intercorp) designers (brand/communications, environment, digital, organization, service, research), developers and founding team operators. The clinics opened in 2018 and are scaling. They lead in market share for births and in % safer natural births vs. caesarians..
DESIGN RESEARCH + PRODUCT DESIGN
Scout at Sutter Health
Design research and strategy, and product vision for a new youth mental health platform. Research included in-home and in-hospital interviews and observations, analogous research, and co-design with youth and clinical advisory boards. Included in Fast Company's list of "World Changing Ideas."
DESIGN COACHING + SERVICE DESIGN
Bloomberg Philanthropies
Design capacity building and coaching for Glendale, California's innovation team, focusing on the challenge of food recovery.
ABOUT
Charu Juneja is the founder of Righteous Design; the Design and Product Director for Sutter Health’s Design and Innovation team; a startup advisor; and a Lecturer at the University of Pennsylvania's School of Social Policy and Practice, where she created the course "Design for Recovery."
Charu has spent most of her career leading interdisciplinary teams, conducting research, and designing, prototyping and implementing experiences and communications for social good. She was an Assistant Professor in the School of Architecture (teaching design research in the context of physical space) and a Design Director at the University of Texas at Austin's Design Institute for Health. Previously, at IDEO, she led design teams across the life span – from Planned Parenthood to Zen Hospice Center. She spent five months in Peru, leading an international and embedded team in designing and prototyping quality, affordable and scaleable health care services for the emerging middle class.
Charu holds a BA in Mathematics and Economics from Miami University and an MBA from Harvard University. She calls San Francisco home and can often be found singing or on a mountain (sometimes both).
GIVE US A SHOUT!
Contact Us
